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Twitter and Music

May 5, 2009
This is an interesting piece from Greg Sandow on ArtsJournal. He has been writing alot about twitter and Classical Music, this is a follow up to an earlier Sandow post.

Twitter power

Greg Sandow on the future of classical music

Here’s an e-mail I got this morning, from a publicist friend, Patch Canada. Look what Twitter did for her! (Thanks, Patch, for giving me permission to put this on the blog.)

Hi Greg – I was absolutely blown away by Twitter last night and felt compelled to share it with you since you and I have talked about the usefulness of Twitter. Did you happen to see my Tweet yesterday about Willie Nelson and Asleep at the Wheel doing a free live in-store performance at Waterloo Records in Austin? We had this in-store performance scheduled sans Willie. About 30 minutes before the performance I get a call from the powers that be saying that Willie will indeed be showing up (He wanted to surprise Ray Benson and fans). So, I post the short tweet (with maybe one or two Austin followers) and then start to pull out my TV and print contacts which took about 5 minutes. I made one call to the Austin Chronicle and chatted with the music editor for 3 or 4 minutes. This is important because it’s now T-minus 21 minutes until this performance. I then call the FOX affiliate newsroom. The news desk says, “Oh, yes, we know. One of our editors just saw it on Facebook.” I kept dialing and kept getting similar answers from photo desks and TV assignment editors….

…Read full blog post at

Full post at;

One Comment leave one →
  1. Karl permalink
    May 5, 2009 1:21 pm

    Interesting article. I think twitter is most effective when making an announcement of note, rather than broadcasting to the world what you ate for breakfast and how it’s sitting with your stomach (or other inanities).

    Obviously a lot of people (myself included) would give their left nut to see Willie and Asleep at the Wheel for free, so that announcement sent off alarm bells to his fans. Though it wasn’t mentioned in the article, the success of the concert twitter is also a testament to the efficiency of websites and programs that filter through the bajillion tweets and RSS feeds, searching for topics of interest and putting them all in one spot. is a pretty version of this idea.

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