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May 17, 2009

One of the key things I have learned about social networking, just by engaging with this process, is that it is relentless. The act of keeping up with this blog can be very difficult. Posts must be made as frequently as possible to remain relevant. I have found creating that much material to be very time consuming.

Organizations must consider this time commitment when thinking about using any one of these new technologies. While they are attractive because many see them as low cost options, the time that needs to be spent to make them effective and engaging is huge.

Each of these mediums is different, but each requires a large commitment to be successful. It is no surprise then that the weeks where I have been most successful with this thesis, are the weeks where I have been the most engaged. Social networking is not a small undertaking and organizations must take it very seriously before attempting to utilize it.

2 Comments leave one →
  1. Rita permalink
    May 18, 2009 10:41 am

    Love this post! It’s so true. Just keeping my organization’s website up-to-date can be a challenge, but when you add Facebook pages and Twitters and YouTube posts, it can be overwhelming. Especially for a one-woman “department.”

  2. John permalink
    May 20, 2009 8:00 am

    I think one solution may be to attach a specific event to the social networking site, (i.e. a theater production vs. a theater season, or an orchestral tour vs. the orchestra itself). As with all campaigns, it helps to have a clear goal/endgame in mind before you begin the project.

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