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How This Began (II)

June 15, 2009

As I come to the conclusion of this project, I would like to summarize what I have learned and try to take the temporal through-line of the blog and condense the ideas into important arguments that support my case. This in no way replaces the experience of viewing the blog everyday, but I hope this will help to clarify my position, as it has been spread out over many months of writing.
Here again is my thesis statement.

For arts organizations, there will be a fundamental shift in the next 5 years. Traditional newspaper advertising and direct mail marketing that is used as the primary vehicle for ticket sales will cease to exist, as we know it. Patrons will demand more technological personal interaction and meaningful content in their communication with theaters. Organizations must act now to adopt polices that integrate internet social networking strategies or risk being left unable to communicate with their audiences.

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