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June 18, 2009

I have seen many articles that talk about their rules for “good” Social Networking. I certainly don’t believe I have all the answers, but from all of my research I would recommend a few best practices for arts organizations.

1. The conversation must be two-way.

2. Organizations must be authentic and personal in their interaction.

3. Organizations must be flexible, as everything is changing.

4. Organizations must target their audience and use the appropriate method to speak with them.

2 Comments leave one →
  1. Jeanne permalink
    June 18, 2009 5:01 pm

    I’ve been following this with interest (as the role of technology in the arts is a topic near and dear to my heart), and I agree with your conclusions, but now it needs to go to the next level. Having determined that organizations need to take these steps, it would be interesting to track an organization’s efforts to do just that – the cultural impact on the organization itself, how staffing and internal structures must change to accommodate these new forms of communication, the changing of roles within the organization, the response to this communication from the constituency, and ultimately, whether this communication has furthered the organization’s mission – which is really the point, after all. If all the cool social networking toys and “buzz sites” don’t invest the audience with a greater sense of ownership, and consequently a greater degree of support (be it ticket purchases, donations, or simple word-of-mouth), then the cost of that communication, be it in infrastructure, manpower or time, is for naught. As important as the medium is, we can’t let it obscure the message.

  2. dialoguefringe permalink*
    June 19, 2009 1:30 pm

    Agreed. It would be interesting to track an organization’s efforts, and I think you are correct about not letting the medium obscure the message. I think that is really part of the whole point.
    As more and more organizations start to use these technologies, I think we will start to see some of the results you are looking for. Thanks for joining in on the discussion.

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